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Give the audiences something valuable to see, read, and interact with. #4- Providing value Photo Credit: Michael Kansky
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Thanks to Hope Katz Gibbs, Inkandescent™ Inc. Great content that shows rather than tells, and teachers rather than preaches, is the focus of our messaging.
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Education is the key to the posts we generate, including insight into entrepreneurs, the truly amazing women we feature on our magazine and articles about mind, body, spirit, soul and heart featured on our BeInkandescent Health & Wellness magazine. has used social media as a tool to share our content and create an online community. Not only does this help increase brand engagement but it also makes content creation easier and, most importantly, lets us shine the spotlight on our community, not just ourselves.įounded in 2008 in Washington, DC, Inkandescent™ Inc. Then we share them (with permission) on our Instagram and other social channels. We host a couple Facebook groups and encourage our members to share their cocktail creations. We use social media to support our own business but also as a way to amplify our audience. #2- Shine the spotlight Photo Credit: Julia Tunstall Thanks to Craig Dempsey, Biz Latin Hub Group! And even if that person is not able to help you out with the specific thing you approached them about, the ice has been broken and maybe next time they will be able to help. Because when you go to the effort of identifying a contact, finding their profile, and sending them a personal message, in my experience that generates a lot more replies. #1- Reach out and make connections Photo Credit: Craig Dempseyīeyond the obvious answer of using social media to promote the content produced and services offered by my business, I find that social media is a crucial tool for reaching out and making connections - generally far more effective than email in terms of getting a timely response. These tips might even help you find the right footing on social media for your business. We asked entrepreneurs and business owners about how they use social media for business and their replies are listed below. Snapchat, Twitter, Facebook, YouTube, and a host of other apps are where businesses need to be if they are trying to compete with a tech-savvy consumer base. Business owners, no matter their field, are kept on their toes when it comes to keeping up with modern consumers. New platforms appear overnight and take the world by storm. We live in the age of social media everything.